Your list of link opportunity urls - which you qualified out of your link prospect data set - must be segmented to increase the efficiency and conversion rate of your link acquisition phase. By segmenting your link opportunities you more effectively structure the work of acquisition and ensure that you approach each opportunity with [...]
Posts Tagged ‘Link Building’
10 Link Opportunity Segments that Increase Link Acquisition Efficiency and Conversion Rates
Thursday, March 5th, 200955 Link Opportunity Qualifiers Within Large Scale Link Prospect Data Sets
Thursday, March 5th, 2009Once you have identified your goals and KPIs and created your list of 100-250,000 targeted, rank-influencing link prospects (we crawl to build our large scale link prospect lists) you must further analyze them to identify those that will help you meet your link building goals. Remember, the criteria you set for qualifying link prospects must [...]
3 Goals and 20 KPIs for Large Scale Link Building Campaigns
Thursday, March 5th, 2009Setting clear goals enables you to focus your efforts on influencing search rank, your market’s media (including social), or both. Consider these link building goals as you go about setting your own:
Examples of Clear Link Building Goals:
1) Increase conversions through targeted search traffic
2) Increase conversions through targeted referral traffic
3) Increase positive mentions from influential media
Once [...]
Use Link Prospect Segmentation to Create Content, Conversations and High Rankings
Thursday, March 5th, 2009The data produced by large-scale link building research can provide invaluable content strategy insight. By identifying and targeting agenda-based segments within your link prospect list you can drastically improve your link acquisition rates. Further, you set the stage for long term conversation-based relationships with these segments that provide value far beyond influencing the search rankings.
1) [...]
8 Purchase Influence Indicators for Links that Influence Rankings AND Purchase Decisions
Thursday, March 5th, 2009When qualifying link prospects you inevitably find a segment of people who influence purchase decisions as well as the search engine rankings. Their ability to sway opinions - and search rankings - within your market makes them a highly valuable link target. Simply writing an acquisition email that makes a link offer leaves a great [...]
12 Powerful Offers that Build Links in Your Link Acquisition Phase
Thursday, March 5th, 2009Once you’ve gathered and qualified your list of link prospects you must segment them according to the offers of exchange you’ll make. For some of your link prospects these offers will be quite simple - an attractive badge, a tshirt or a discount coupon. For other segments of your link prospect list you’ll have to [...]
Link Request Rejections: 6 Ways to Grow from No
Thursday, March 5th, 2009During the acquisition phase of your link building project you will receive many rejections. Because the majority of your rejections will occur through non-response, it’s vital that you grow any written “no” you receive by email into an opportunity to educate yourself. These written rejections represent an opportunity for you to improve your site’s content, [...]
Your Link Request Email is Unsolicited Criticism
Thursday, March 5th, 2009In many cases your cold link request email is an unsolicited criticism of your link prospect’s website.
How so?
It’s unsolicited because your link prospects didn’t seek you out and ask you how to improve the value of a page on their websites.
It’s a critique because you imply that your link prospects’ omission of your link forces [...]
12 Ways to Maximize Your Link Acquisition Efforts
Thursday, March 5th, 2009Customer acquisition costs more than maintaining and growing business with customers you’ve already won. The same goes for your link acquisition efforts and expenses.
It’s helpful - and ultimately more profitable - to see any new link acquisitions as the beginning of a relationship rather than the end. Remember - by linking to you they have [...]
3 New Link Building Request Strategy Posts
Thursday, March 5th, 2009…at the Ontolo blog…
I wrote these based on my work in large-scale link building with Ben Wills, who I’ve joined as a co-founder at Ontolo.
12 Ways to Maximize Your Link Acquisition Efforts
5 Questions that Increase Your Link Request Conversions
Your Link Request Email is Unsolicited Criticism
I’ll be writing at the Ontolo …