10 Link Opportunity Segments that Increase Link Acquisition Efficiency and Conversion Rates

March 5th, 2009

Your list of link opportunity urls - which you qualified out of your link prospect data set - must be segmented to increase the efficiency and conversion rate of your link acquisition phase. By segmenting your link opportunities you more effectively structure the work of acquisition and ensure that you approach each opportunity with [...]

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9 Tips for Effective Link Acquisition

March 5th, 2009

Once you have set link building goals then prospected, qualified and segmented your influential link prospects you must begin the actual work of link acquisition. Though tedious, the link acquisition phase provides much of the emotional highs and lows of large scale link building. It is at this stage that you finally test the theories, [...]

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We’re not the only ones…

March 5th, 2009

…using quizzes to build links.

Created By UGIF mobile coupons

Though with my cheapskate woodworker quiz I keep the quiz subject in line with the subject of the links. I’m not sure what kind of engaging quiz I would write for mobile coupons…

I found these guys via blog comment spam by the …

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Extending, Communicating, or Reinforcing Identity: a Thought on Quiz Marketing

March 5th, 2009

I’ve been talking quiz marketing with Ben Wills of Ontolo. Here’s what he said today that really perked up my ears: “I think that an angle to consider is how the quiz can extend, communicate, or reinforce the person’s identity.”

What this thought did for me was crystalize how I think …

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Quizzes that JOLT YOU - More Quiz Conversations with Ben

March 5th, 2009

I’m a quiz writing novice - I admit that happily. My best effort thus far (cheapskate woodworker) has resulted in 4 links. Well, make that 5 now that I linked to it ;) They’re solid links from contextually related sites, but that’s a far cry from the 800+ links Matt …

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a “Cross Channel Creative Conqueror of Conversational Calypso”

March 5th, 2009

I’ve worked with Adam Schultz for over four years now - two as coworkers at WebSourced and then two as a consultant to Bold Interactive, the agency Adam created out of his mountains of talent and deep wells of determination.

Adam called me last Friday - AFTER our 2 hour …

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Quiz: What’s Your Link Building Style?

March 5th, 2009

I created and posted this quiz on my blog using QuizMarketing.com. QuizMarketing.com is in open beta right now so sign up and build a quiz for your blog :) I wrote this quiz for an upcoming article for Search Marketing Standard.

As someone interested in link building quizzes you may also …

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3 New Link Building Request Strategy Posts

March 5th, 2009

…at the Ontolo blog…

I wrote these based on my work in large-scale link building with Ben Wills, who I’ve joined as a co-founder at Ontolo.

12 Ways to Maximize Your Link Acquisition Efforts

5 Questions that Increase Your Link Request Conversions

Your Link Request Email is Unsolicited Criticism

I’ll be writing at the Ontolo …

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Link Acquisition Tips + Finding Links that Influence Rankings AND Purchase Decisions

March 5th, 2009

Part of my work as co-founder at Ontolo is crystalizing the tactics that Ben Wills and I use during our large-scale link building efforts. I’m doing this in weekly posts at the Ontolo blog. Here are some recent posts that will pretty much blow your mind ;)
8 Purchase Influence Indicators …

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The 22 Best Link Building Posts of 2008

March 5th, 2009

It was VERY exciting to check my stats this morning and see that I’m getting traffic from a SEMMY NOMINATION for this article I wrote: A Guide to Getting Maximum Link Value from Your Content back in May.

There are 21 other contenders in the link building category, and some writers …

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