Customer acquisition costs more than maintaining and growing business with customers you’ve already won. The same goes for your link acquisition efforts and expenses.
It’s helpful - and ultimately more profitable - to see any new link acquisitions as the beginning of a relationship rather than the end. Remember - by linking to you they have [...]
Archive for the ‘Blue Sun Web Design’ Category
12 Ways to Maximize Your Link Acquisition Efforts
Thursday, March 5th, 20093 New Link Building Request Strategy Posts
Thursday, March 5th, 2009…at the Ontolo blog…
I wrote these based on my work in large-scale link building with Ben Wills, who I’ve joined as a co-founder at Ontolo.
12 Ways to Maximize Your Link Acquisition Efforts
5 Questions that Increase Your Link Request Conversions
Your Link Request Email is Unsolicited Criticism
I’ll be writing at the Ontolo …
Quiz: What’s Your Link Building Style?
Thursday, March 5th, 2009I created and posted this quiz on my blog using QuizMarketing.com. QuizMarketing.com is in open beta right now so sign up and build a quiz for your blog 
I wrote this quiz for an upcoming article for Search Marketing Standard.
As someone interested in link building quizzes you may also …
a “Cross Channel Creative Conqueror of Conversational Calypsoâ€
Thursday, March 5th, 2009I’ve worked with Adam Schultz for over four years now - two as coworkers at WebSourced and then two as a consultant to Bold Interactive, the agency Adam created out of his mountains of talent and deep wells of determination.
Adam called me last Friday - AFTER our 2 hour …
Quizzes that JOLT YOU - More Quiz Conversations with Ben
Thursday, March 5th, 2009I’m a quiz writing novice - I admit that happily. My best effort thus far (cheapskate woodworker) has resulted in 4 links. Well, make that 5 now that I linked to it 
They’re solid links from contextually related sites, but that’s a far cry from the 800+ links Matt …
Extending, Communicating, or Reinforcing Identity: a Thought on Quiz Marketing
Thursday, March 5th, 2009I’ve been talking quiz marketing with Ben Wills of Ontolo. Here’s what he said today that really perked up my ears: “I think that an angle to consider is how the quiz can extend, communicate, or reinforce the person’s identity.”
What this thought did for me was crystalize how I think …
We’re not the only ones…
Thursday, March 5th, 2009…using quizzes to build links.
Created By UGIF mobile coupons
Though with my cheapskate woodworker quiz I keep the quiz subject in line with the subject of the links. I’m not sure what kind of engaging quiz I would write for mobile coupons…
I found these guys via blog comment spam by the …
20 Link Building KPIs + 55 Link Opportunity Qualifiers + Link Prospect Segmentation
Thursday, March 5th, 2009My link building strategy work continues with Ontolo, the large scale link building company I joined as co-founder. My work for the last few weeks has focused on the earlier stages of link building campaigns - setting goals and KPIs and qualifying massive sets of link prospect urls (think in …
The 22 Best Link Building Posts of 2008
Thursday, March 5th, 2009It was VERY exciting to check my stats this morning and see that I’m getting traffic from a SEMMY NOMINATION for this article I wrote: A Guide to Getting Maximum Link Value from Your Content back in May.
There are 21 other contenders in the link building category, and some writers …
Link Acquisition Tips + Finding Links that Influence Rankings AND Purchase Decisions
Thursday, March 5th, 2009Part of my work as co-founder at Ontolo is crystalizing the tactics that Ben Wills and I use during our large-scale link building efforts. I’m doing this in weekly posts at the Ontolo blog. Here are some recent posts that will pretty much blow your mind
8 Purchase Influence Indicators …