3 Goals and 20 KPIs for Large Scale Link Building Campaigns

Setting clear goals enables you to focus your efforts on influencing search rank, your market’s media (including social), or both. Consider these link building goals as you go about setting your own:
Examples of Clear Link Building Goals:
1) Increase conversions through targeted search traffic
2) Increase conversions through targeted referral traffic
3) Increase positive mentions from influential media
Once [...]

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