Ontolo Launches Link-Building-Guide.com

March 18th, 2009

Today we launched http://Link-Building-Guide.com to add our link building methodologies and processes to the link building conversation. Please visit, read, think and let your mind simmer on the framework and strategy we outline. We welcome any feedback, and hope that we can contribute to your large scale link building efforts.

From the home page:
Though many respected [...]

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Backlink Data Collection Processes and Tools

March 18th, 2009

Once you have set clear goals and KPIs for your large scale link building campaign it’s time to begin the work of prospecting. Large scale link building works best with thousands - or better yet hundreds of thousands - of link prospect URLs. Gathering this number of link prospect URLs requires tools. If you’re conducting [...]

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12 Ways to Maximize Your Link Acquisition Efforts

March 5th, 2009

Customer acquisition costs more than maintaining and growing business with customers you’ve already won. The same goes for your link acquisition efforts and expenses.
It’s helpful - and ultimately more profitable - to see any new link acquisitions as the beginning of a relationship rather than the end. Remember - by linking to you they have [...]

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Your Link Request Email is Unsolicited Criticism

March 5th, 2009

In many cases your cold link request email is an unsolicited criticism of your link prospect’s website.
How so?
It’s unsolicited because your link prospects didn’t seek you out and ask you how to improve the value of a page on their websites.
It’s a critique because you imply that your link prospects’ omission of your link forces [...]

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Link Request Rejections: 6 Ways to Grow from No

March 5th, 2009

During the acquisition phase of your link building project you will receive many rejections. Because the majority of your rejections will occur through non-response, it’s vital that you grow any written “no” you receive by email into an opportunity to educate yourself. These written rejections represent an opportunity for you to improve your site’s content, [...]

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12 Powerful Offers that Build Links in Your Link Acquisition Phase

March 5th, 2009

Once you’ve gathered and qualified your list of link prospects you must segment them according to the offers of exchange you’ll make. For some of your link prospects these offers will be quite simple - an attractive badge, a tshirt or a discount coupon. For other segments of your link prospect list you’ll have to [...]

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8 Purchase Influence Indicators for Links that Influence Rankings AND Purchase Decisions

March 5th, 2009

When qualifying link prospects you inevitably find a segment of people who influence purchase decisions as well as the search engine rankings. Their ability to sway opinions - and search rankings - within your market makes them a highly valuable link target. Simply writing an acquisition email that makes a link offer leaves a great [...]

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Use Link Prospect Segmentation to Create Content, Conversations and High Rankings

March 5th, 2009

The data produced by large-scale link building research can provide invaluable content strategy insight. By identifying and targeting agenda-based segments within your link prospect list you can drastically improve your link acquisition rates. Further, you set the stage for long term conversation-based relationships with these segments that provide value far beyond influencing the search rankings.

1) [...]

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3 Goals and 20 KPIs for Large Scale Link Building Campaigns

March 5th, 2009

Setting clear goals enables you to focus your efforts on influencing search rank, your market’s media (including social), or both. Consider these link building goals as you go about setting your own:
Examples of Clear Link Building Goals:
1) Increase conversions through targeted search traffic
2) Increase conversions through targeted referral traffic
3) Increase positive mentions from influential media
Once [...]

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55 Link Opportunity Qualifiers Within Large Scale Link Prospect Data Sets

March 5th, 2009

Once you have identified your goals and KPIs and created your list of 100-250,000 targeted, rank-influencing link prospects (we crawl to build our large scale link prospect lists) you must further analyze them to identify those that will help you meet your link building goals. Remember, the criteria you set for qualifying link prospects must [...]

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